What it Is?

Coded Content is a turnkey AI sports content engine. It builds, updates, and scales written sports content using a mix of automation, data feeds, and proprietary code. You plug in your brand, pick your content needs — previews, recaps, props, odds pages, and more — and we handle the rest.

Whether you’re running a sports media site, a betting brand, or launching a niche fan blog, Coded Content delivers high-quality, SEO-ready articles that don’t require human writers. It's built to save time, cut costs, and publish at scale — without sacrificing quality.

Timeline Snapshot

  • 2022: We acquired the shell of Coded Content from Joe Kiemen
  • 2023: Continued building out the concept around the product & integrated OpenAI
  • 2024: Migrated to Coded Content 2.0 on our full enterprise level tech stack
  • 2025: Launched to the public, migrated our current client base over to Coded Content, started marketing

Why I Built It

I spent years running a human content agency (Knup Solutions), delivering thousands of sports articles to clients. But once AI started to grow in 2022, I saw the writing on the wall. AI wasn’t going away — it was getting better fast. I had two options: ignore it and risk becoming irrelevant, or embrace it and stay ahead.

So I leaned in. I acquired the shell of Coded Content and got to work building a solution that could automate the parts of content creation that don’t need a human touch. The goal was simple: deliver high-volume, SEO-friendly sports content using AI — faster, cheaper, and at scale. I still believe there’s a place for human writers, but I knew if I didn’t evolve with the times, I’d get left behind.

Coded Content became my way to serve clients who wanted speed, volume, and automation — while freeing up my time and scaling my reach in the sports content world.

What We Offer

  1. Game Previews: Daily previews for major sports leagues with odds, matchups, and analysis.
  2. Player Props Content: Automated writeups for top prop markets across NBA, NFL, MLB, and more.
  3. Game Recaps: Quick post-game summaries published shortly after games end.
  4. Odds Pages: Real-time odds pages built for SEO with sportsbook integrations.
  5. Team & Player Pages: Evergreen content that updates automatically with live data feeds.
  6. Custom Feed Integration: Plug in your own data feeds or APIs for niche or proprietary coverage.
  7. Branded Voice: Choose the tone, format, and keywords — we tailor the content to fit your site.
  8. Bulk Publishing & Scheduling: Push 100s of articles at once or schedule them to drip out over time.
  9. Hands-Off Delivery: You pick the content types, we do the rest — no planners, no writers, no editing, no publishing, no hassle.

Where It's At Now

Coded Content is no longer a concept — it's a full product, in market, and actively scaling. We’ve migrated all human clients over, signed key partnerships, and are continuing to improve the tech behind it every week.

Adoption & Growth

  • Signed a deal with FanDuel to power select automated sports content.
  • All legacy Knup Solutions clients have successfully transitioned to Coded Content.
  • Entered full marketing mode, onboarding new sports sites weekly.

Strategic Partnerships

  • Partnered with SportsData.io as an official reseller — they now offer Coded Content to their customer base.
  • Working with affiliate networks and publishers to expand reach and use cases.

Platform Stats

  • Over 2M words of content published via Coded Content.
  • 25+ active sites using the platform across various sports niches.
  • Content available for 10+ sports & leagues, with more in the pipeline.

Product Development

  • Constantly evolving with new content types, deeper AI integrations, and more sports coverage.
  • Building a frontend app that lets users manage, preview, and schedule their content in one place — no coding required.

Venture Visuals

Final Thoughts

Coded Content started as a pivot — but turned into a full-on movement. I knew AI was going to reshape how we create content, and instead of fighting it, I decided to build with it. Now we’re helping brands publish faster, scale wider, and grow smarter — all without adding headcount.

This is just the beginning. We’re still building, still improving, and still pushing boundaries. Whether you're a publisher, affiliate, or digital hustler, Coded Content gives you a better way to grow. If you’re ready to scale content the modern way, let’s talk.