Just a guy building stuff on the internet.
Hi, I’m Knup.

I’m Ryan Knuppel. Most people call me Knup (Noop). I’ve been building websites and digital projects since 2001. I started in sports. Then I kept going.
Now I run Knup LLC. It’s a small company that launches online businesses. I work with family, friends, and a few smart partners. Everything I build lives somewhere on Knup.com.
I build digital businesses
I’ve started sports media sites, domain marketplaces, SaaS tools, podcasts, courses, and niche content brands. Some made money. Some flopped. All taught me something.
I like simple ideas. Fast launches. Clean execution.
Some of My Projects
- Knup Sports → Sports media brand
- Coded Content → AI writing tool
- Sports Business University → Courses and membership
- Hustled → Side hustle incubator
- Cubs Suck → Niche blog and merch
- Knup Domains → 1,000+ domain names for sale
- Knup Solutions (Retired sports content agency)
- Getaway Games, Eatlet, Celebrity Club Network, and more
I work with AI, automation, and systems

My goal is to build businesses without people & time constraints. I use tools, automation, and repeatable systems to run things lean.
I don’t manage teams. I don’t hold meetings. I build workflows that do the work.
If I ever need help, I lean on my family — my brother, my dad, or my oldest son. But most of the time, it’s just me, a keyboard, and some AI.
Let’s talk — Or just poke around
This site has everything I’ve built. There’s a blog. There’s a newsletter. There’s stuff for sale. Click around and see what you find.
If you want to chat, reach out here.