Coded Content

Coded Content uses sports data, custom code, and AI to generate scalable, SEO-ready game previews, player props, recaps, and sports news designed for publishers and betting brands.

What it Is?

Coded Content is a turnkey AI sports content engine. It builds, updates, and scales written sports content using a mix of automation, data feeds, and proprietary code. You plug in your brand, pick your content needs — previews, recaps, props, odds pages, and more — and we handle the rest.

Whether you’re running a sports media site, a betting brand, or launching a niche fan blog, Coded Content delivers high-quality, SEO-ready articles that don’t require human writers. It’s built to save time, cut costs, and publish at scale — without sacrificing quality.

Timeline Snapshot

• 2022: We acquired the shell of Coded Content from Joe Kiemen
• 2023: Continued building out the concept around the product & integrated OpenAI
• 2024: Migrated to Coded Content 2.0 on our full enterprise level tech stack
• 2025: Launched to the public, migrated our current client base over to Coded Content, started marketing

Why I Built It

I spent years running a human content agency (Knup Solutions), delivering thousands of sports articles to clients. But once AI started to grow in 2022, I saw the writing on the wall. AI wasn’t going away — it was getting better fast. I had two options: ignore it and risk becoming irrelevant, or embrace it and stay ahead.

So I leaned in. I acquired the shell of Coded Content and got to work building a solution that could automate the parts of content creation that don’t need a human touch. The goal was simple: deliver high-volume, SEO-friendly sports content using AI — faster, cheaper, and at scale. I still believe there’s a place for human writers, but I knew if I didn’t evolve with the times, I’d get left behind.

Coded Content became my way to serve clients who wanted speed, volume, and automation — while freeing up my time and scaling my reach in the sports content world.

What We Offer

1. Game Previews: Daily previews for major sports leagues with odds, matchups, and analysis.
2. Player Props Content: Automated writeups for top prop markets across NBA, NFL, MLB, and more.
3. Game Recaps: Quick post-game summaries published shortly after games end.
4. Odds Pages: Real-time odds pages built for SEO with sportsbook integrations.
5. Team & Player Pages: Evergreen content that updates automatically with live data feeds.
6. Custom Feed Integration: Plug in your own data feeds or APIs for niche or proprietary coverage.
7. Branded Voice: Choose the tone, format, and keywords — we tailor the content to fit your site.
8. Bulk Publishing & Scheduling: Push 100s of articles at once or schedule them to drip out over time.
9. Hands-Off Delivery: You pick the content types, we do the rest — no planners, no writers, no editing, no publishing, no hassle.

Where It’s At Now

Coded Content is no longer a concept — it’s a full product, in market, and actively scaling. We’ve migrated all human clients over, signed key partnerships, and are continuing to improve the tech behind it every week.

Adoption & Growth

• Signed a deal with FanDuel to power select automated sports content.
• All legacy Knup Solutions clients have successfully transitioned to Coded Content.
• Entered full marketing mode, onboarding new sports sites weekly.

Strategic Partnerships

• Partnered with SportsData.io as an official reseller — they now offer Coded Content to their customer base.
• Working with affiliate networks and publishers to expand reach and use cases.

Platform Stats

• Over 2M words of content published via Coded Content.
• 25+ active sites using the platform across various sports niches.
• Content available for 10+ sports & leagues, with more in the pipeline.

Product Development

• Constantly evolving with new content types, deeper AI integrations, and more sports coverage.
• Building a frontend app that lets users manage, preview, and schedule their content in one place — no coding required.

Venture Visuals

Related Ventures

Knup Solutions
Before Coded Content, there was Knup Solutions — my human-powered content agency. We wrote thousands of articles for sports, betting, and digital brands. That experience laid the foundation for how Coded Content works today. While the delivery method has changed, the mission to help digital brands scale content has stayed the same.

Content Writing (Human)
AI isn’t always the answer. Some brands still want that personal voice and human touch — and I get that. That’s why I still offer traditional content writing services here at Knup.com, powered by my brother, Rodney. For brands that want both a great domain and consistent human-written content, we’ve got that handled.

Knup Sports
This is my sports media site — and a real-world use case for Coded Content. We use it to publish daily previews, recaps, and betting content across a wide range of sports. It’s been one of the best testbeds to improve the system and see how it performs at scale.

SportsContent.ai
This is our demo site for Coded Content. It gives prospective users and partners a live look at what the platform can produce. From previews to prop writeups, it shows the range, speed, and consistency you can expect when you plug Coded Content into your site.

Final Thoughts

Coded Content started as a pivot — but turned into a full-on movement. I knew AI was going to reshape how we create content, and instead of fighting it, I decided to build with it. Now we’re helping brands publish faster, scale wider, and grow smarter — all without adding headcount.

This is just the beginning. We’re still building, still improving, and still pushing boundaries. Whether you’re a publisher, affiliate, or digital hustler, Coded Content gives you a better way to grow. If you’re ready to scale content the modern way, let’s talk.