Knup Sports
KnupSports.com is a digital hub for sports fans, bettors, and media pros — covering news, picks, and insights across the sports industry.
What it Is?
Knup Sports is my main sports media brand. It started as a simple sports picks site but grew into a full-on content network covering news, previews, analysis, and the business side of sports. It’s where I combine my passion for sports with digital publishing, SEO, and content automation.
The site mixes evergreen content (game previews, betting guides, industry insights) with timely coverage of the sports world. It’s built to serve both fans looking for picks and professionals who follow the sports betting/media industry. We are also proud media partners with a number of amazing iGaming & sports companies.
Timeline Snapshot
- 2016: Officially registered the domain name and launched the first version of the site.
- 2019: Launched the Knup Sports Show Podcast.
- 2020: Hit 100+ Episodes of the Knup Sports Show.
- 2023: Hit 200+ Episodes of the Knup Sports Show. Site had 1.1M Views
- 2024: Integrated Coded Content into the fold for regular sports articles.
- 2025: Retired the Knup Sports Show, Launched Digital Products
Why I Built It
I built Knup Sports because I’ve always lived at the intersection of sports and media. After years of writing picks and running niche blogs, I wanted one central, professional home base where my sports content could grow. It wasn’t just about making picks — it was about building authority in the industry, creating connections, and showing what’s possible when you pair content with digital strategy.
We also launched the Knup Sports Show which turned into 245 episodes of Knup interviewing sports business & igaming leaders. That show has since been retired with the content being repurposed over at Sports Business University.
What We Offer
- Sports Picks & Analysis – Daily previews, betting insights, and game breakdowns
- Industry Coverage – Articles on sports betting, iGaming, and media trends
- Content Network – A platform for writers and contributors to share sports takes
- Advertising & Partnerships – Sponsored content, affiliate & media partnerships, and brand features
- Digital Resources – Guides and tools for both fans and professionals in sports media
- Social Presence – The brand is active across TikTok, Instagram & X. We give sports takes & talk about cool sports products.
Where It’s At Now
- Domain & Brand: Established sports media site with years of authority, strong backlinks, and consistent traffic.
- Content & Writers: A mix of in-house and contributor content, powered by automation and Coded Content.
- Reach: Thousands of monthly visitors across previews, guides, and industry coverage.
- Monetization: Display ads, affiliate partnerships in sports betting/iGaming, and sponsored content.
- Future Direction: Continue scaling traffic with evergreen SEO content while leaning into high-value industry pieces and partnerships. Start selling digital products in 2025.
Venture Visuals
Related Ventures
Coded Content
A lot of the publishing, SEO testing, and content automation on Knup Sports is powered by my SaaS, Coded Content. It keeps articles flowing even when I’m not hands-on.
Sports 2.0 Network
Knup Sports was once part of the Sports 2.0 Network, an expanded network of sports sites I experimented with. That project has since rolled back under Knup Sports, but the learnings and assets still feed into the current brand.
Final Thoughts
Knup Sports has been my proving ground — where I took my love for sports and turned it into a sustainable media business. It’s part passion project, part digital sandbox, and part serious venture in the sports betting/media space. Whether it’s a daily game preview or an industry article that gets shared by execs, the site continues to evolve with the sports world itself.
