Knup Sports Show
The Knup Sports Show was a podcast and interview series featuring 245 episodes with some of the biggest leaders in sports betting, iGaming, and the business of sports.
What it Is?
The Knup Sports Show was our flagship podcast under the Knup Sports brand. Across nearly 250 episodes, we sat down with CEOs, founders, and top executives shaping the sports betting and iGaming industries.
It was part podcast, part industry journal — giving listeners direct access to the people making moves behind the scenes in sports and gaming.
The show is now retired, but its legacy continues. The interviews and insights remain a deep vault of knowledge, and much of that content will be repurposed inside Sports Business University as resources for those looking to break into the space.
Timeline Snapshot
- 2019: Launched the Knup Sports Show
- 2020: Hit 100th Episode
- 2023: Hit 200th Episode
- 2025: Retired the Show
- 2025: Repurposing the content on Sports Business U
Why I Built It
I started the Knup Sports Show to create a platform where industry leaders could share their stories. At the time, sports betting and iGaming were exploding in the U.S., and there weren’t many consistent outlets for long-form conversations with executives and innovators in the space.
The show gave me the chance to build relationships, learn directly from the best, and document an era of massive growth in the industry. It also positioned Knup Sports as a serious media brand within the business side of sports.
What We Offerer
- Podcast Episodes – 245 long-form interviews with industry leaders
- Business Insights – First-hand perspectives on regulation, technology, marketing, and the future of sports betting
- Industry Connections – A platform that connected media, operators, and professionals across the iGaming landscape
- Archived Resource – Content that still provides value today and will live on in new formats
Where It’s At Now
- Status: Officially retired after 245 episodes
- Archive: Episodes remain available for replay and reference
- Legacy: Relationships built through the show continue to impact my ventures
- Repurposing: The content vault will be integrated into Sports Business University, giving students access to one-of-a-kind interviews and insights
Venture Visuals
Related Ventures
Knup Sports – The parent brand of the Knup Sports Show, giving it reach and credibility.
Sports Business University – The next home for much of the show’s content, turning archived interviews into evergreen learning resources.
Final Thoughts
The Knup Sports Show was one of the most rewarding projects I’ve run. It gave me the chance to learn directly from leaders, create meaningful connections, and leave behind a 245-episode library that documents the rise of sports betting and iGaming in the U.S.
Though it’s retired, the show’s value continues. By repurposing the content inside Sports Business University, the insights will reach new audiences and continue to educate, inspire, and connect people interested in the business of sports.
