Knup Cards
Knup Cards is my sports card venture — part business, part hobby — buying, selling, and collecting across platforms and shows.

What it Is?
Knup Cards is the sports card arm of Knup Sports. It’s where the digital world of content meets the physical world of collectibles. We buy, sell, and trade cards through online marketplaces like WhatNot and eBay, as well as at in-person card shows.
At the same time, it’s not just a business. I’m also building out a personal collection (PC) of iconic players and cards — from legends like Jordan and Brady to today’s stars like Mahomes, Wembanyama, Ohtani, and Judge.
So Knup Cards serves two purposes: it’s a revenue-generating side hustle and a passion project that keeps me connected to the sports I love.
Timeline Snapshot
- 2023: Started the project.
- 2024: Went live on WhatNot and built our Ebay store. Did 5 figures in revenue.
- 2025: Organized our PC and collection fully. Started doing physical card shows as a vendor.
Why I Built It
I’ve always been around sports, and cards have been part of that culture forever. For me, Knup Cards started as a way to dabble back into collecting, but quickly became another hustle worth pursuing.
It’s fun, but it’s also business. Sports cards are an asset class — one that ties nostalgia, sports knowledge, and entrepreneurship together. Knup Cards is how I blend those worlds.
What We Offer
- Card Sales – Auctions and streams on WhatNot, listings on eBay, and table sales at card shows
- Trading & Buying – Moving inventory and finding deals across the hobby
- Personal Collection (PC) – Building a curated collection of iconic players and rookies
- Community & Content (Future) – Potential crossover with Knup Sports content to highlight cards, markets, and hobby trends


Where It’s At Now
- Selling Channels: Active on WhatNot, eBay, and at regional card shows
- Inventory: Rotating stock across sports, with focus on stars and high-demand rookies
- Personal Collection: Focused on Jordan, Brady, Mahomes, Wembanyama, LeBron, Ohtani, Judge, Cardinals legends, and rookie HOFers
- Future Plans: Potential digital content around the card market, plus integrating Knup Cards into the Hustled framework as another example of physical + digital hustles
Venture Visuals


Related Ventures
Knup Sports – The umbrella brand that houses Knup Cards, connecting media and collectibles.
Hustled.ai – Knup Cards may become a case study in blending physical hustles with digital sales and automation.
Final Thoughts
Knup Cards is both hustle and hobby. It’s a way to stay active in the sports card market while also building a personal collection that matters to me.
Like many of my ventures, it’s about creating systems that generate revenue, but also leaning into something I genuinely enjoy. For now, it’s a mix of WhatNot streams, eBay listings, and show tables — with plenty of room to grow.
