Spins Labs

Spins Labs is creating a next-generation sweepstakes casino brand, built to bring fun, fair, and innovative gaming to players in the United States.

What it Was?

Spins Labs was a company building the next sweeps-based online casino brand entering the U.S. market. Unlike traditional operators, it was designed from the ground up to balance entertainment with compliance — giving players a safe, accessible way to enjoy slots and games through the sweepstakes model.

I didn’t found Spins Labs myself. Instead, I was asked by long-time industry friends and former clients to come in as President and help launch and scale the brand in the U.S. market. That means my role was less about the initial idea and more about building the structure, strategy, and execution engine that makes it real.

Timeline Snapshot

  • 2024: Project began.
  • 2025 (Early): Did paperwork to get the project off the ground.
  • 2025 (Late): Investors pulled out so the project and company was dissolved.

Why I Joined It

I joined Spins Labs because of trust. I’ve worked with the founders for years in different corners of the gaming industry, and when they said, “We want you to help us build this,” it felt like the right fit.

For me, it’s about taking years of experience in sports betting, iGaming, and media, and applying it to a fast-growing space in the U.S. I know how to scale content, build partnerships, and structure teams — and that’s exactly what Spins Labs needed to move from concept to reality.

What We Were Going to Offer

  1. Sweepstakes Casino Gaming – Slots, games, and sweepstakes play tailored for U.S. customers
  2. Safe, Compliant Framework – Operating fully within the sweepstakes model and regulations
  3. Player-First Approach – A platform designed for fun, fairness, and trust
  4. Growth & Partnerships – Industry relationships and marketing built to scale responsibly
  5. Innovation in the Space – Leveraging tech and creative execution to stand out in a crowded field

Venture Visuals

Final Thoughts

Spins Labs wasn’t a side hustle — it was intended to be a serious gaming brand with ambitious plans. For me, it represented something different: stepping into a leadership role for a venture I didn’t start, but that I fully believe in. The trust from the founders, the potential in the U.S. sweeps market, and the chance to build something meaningful all lined up.

That said, not all projects are a success. This one failed within one year. Unfortunately, the changing landscape of the sweeps market and regulations made the investors very skeptical in launching. The end result was made to cut losses and move on.

Did I waste time? Yes and no. I learned a TON about operations, casino industry, sweeps, and business in general. I learned some invaluable lessons about what I want out of my next partnership project. So not all was a loss.

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