Spins Labs
Spins Labs is creating a next-generation sweepstakes casino brand, built to bring fun, fair, and innovative gaming to players in the United States.
What it Is?
Spins Labs is a company building the next sweeps-based online casino brand entering the U.S. market. Unlike traditional operators, it’s designed from the ground up to balance entertainment with compliance — giving players a safe, accessible way to enjoy slots and games through the sweepstakes model.
I didn’t found Spins Labs myself. Instead, I was asked by long-time industry friends and former clients to come in as President and help launch and scale the brand in the U.S. market. That means my role is less about the initial idea and more about building the structure, strategy, and execution engine that makes it real.
Timeline Snapshot
- 2024: Project began.
- 2025: Should be launching Lucky.US in September.
Why I Joined It
I joined Spins Labs because of trust. I’ve worked with the founders for years in different corners of the gaming industry, and when they said, “We want you to help us build this,” it felt like the right fit.
For me, it’s about taking years of experience in sports betting, iGaming, and media, and applying it to a fast-growing space in the U.S. I know how to scale content, build partnerships, and structure teams — and that’s exactly what Spins Labs needed to move from concept to reality.
What We Offer
- Sweepstakes Casino Gaming – Slots, games, and sweepstakes play tailored for U.S. customers
- Safe, Compliant Framework – Operating fully within the sweepstakes model and regulations
- Player-First Approach – A platform designed for fun, fairness, and trust
- Growth & Partnerships – Industry relationships and marketing built to scale responsibly
- Innovation in the Space – Leveraging tech and creative execution to stand out in a crowded field
Where It’s At Now
- Leadership: I joined as President to oversee U.S. market strategy and growth
- Product: Early-stage buildout of the sweeps platform with the team finalizing design and game library
- Compliance & Legal: Structuring operations to stay ahead of regulations and maintain player trust
- Growth Path: Preparing marketing pipelines, affiliate relationships, and U.S. launch strategy
- Community & Brand: Developing the brand identity to stand out in a competitive market
Venture Visuals
Final Thoughts
Spins Labs isn’t a side hustle — it’s a serious gaming brand with ambitious plans. For me, it represents something different: stepping into a leadership role for a venture I didn’t start, but that I fully believe in. The trust from the founders, the potential in the U.S. sweeps market, and the chance to build something meaningful all lined up.
I’ve always loved creating, scaling, and experimenting with digital ventures. With Spins Labs, I get to do that at a higher level — helping shape not just a website, but an entire brand and business in a space that’s about to explode.
