SBC Summit Puts the Future of Gaming on Stage With Product Innovation Showcase

From live product showcases and investment discussions to the industry’s next generation of startups, SBC Summit will spotlight the products, ideas and businesses shaping the future of global gaming through its new dedicated ‘Product Innovation Showcase Stage’.

Taking place 29 September–1 October at the Feira Internacional de Lisboa, the stage will combine live product showcases on days one and three, a dedicated innovation conference programme on day two, and the return of SBC’s First Pitch competition.

Across the three days, delegates will be able to discover new products, explore how innovative ideas are funded, launched and scaled, and meet the startups aiming to become the industry’s next major success stories.

“Innovation can be found everywhere in this industry. It can be a product, an idea, a strategy or even a way of thinking. But its scope also means the word is used so often that, in some ways, it has lost some of its power,” said Rasmus Sojmark, CEO and Founder of SBC.

“This stage is about bringing that power back. We have an exciting mix of established companies, emerging businesses and new ideas, all on one stage and all showcasing what innovation truly means.”

Putting new products in the spotlight

Across the opening and closing days of SBC Summit, the stage will put the spotlight directly on companies showcasing new products, technologies and concepts, giving delegates a first-hand look at the solutions emerging across the industry.

Tuesday, 29 September will feature Comm100, Top Premier Cloud, Oddin.gg, In Game Media and Algosport, with showcases spanning AI-powered customer support, digital asset management, live casino and more.

The showcases will return on Thursday, 1 October, with Stellar Bets, PYMSTR and Pyramid Gaming taking to the stage to present their latest products and solutions.

Investments: From Building Ideas to Scaling

On Wednesday, 30 September, the stage will host the dedicated ‘Investments’ track, bringing together startup founders, investors and industry leaders to explore how emerging ideas are funded, brought to market and scaled across the betting and gaming industry.

Sessions will examine the emergence of new betting categories, where investors see the next opportunity for growth, the challenges facing early-stage businesses, how operators evaluate and adopt startup technology and what it takes to scale effectively. Sessions include:

• Building the Next Betting Category
• The View From Here: Global Investor Perspectives
• Investor Office Hours
• How Operators Bring Startup Innovation to Market
• From Starting to Scaling

Experts taking the stage across the day include Jack Everitt (Co-founder, thndr), Harry Collins (Founder & CEO, Network Gaming), Travis Geiger (Co-Founder, WagerWire), Paris Smith (Founder, Life Winning/Defy The Odds), David Williams (Partner, Discerning Capital) and Dmitry Belianin (Entrepreneur, Founder & CEO, Belianin.com) amongst others.

First Pitch: The Next Generation of Innovation

The stage will conclude on Thursday, 1 October, with the return of First Pitch, SBC’s startup competition. Held in partnership with BettingStartups, the competition gives five emerging businesses the opportunity to pitch their products in front of a panel of investors, operators and industry decision-makers.

Each finalist will receive three minutes to pitch, followed by a three-minute Q&A with the panel, as they compete for a prize package valued at €139,400 designed to help accelerate the winning company’s next stage of growth. Competing in this year’s final will be:

• Betsy: a social prediction gaming platform that turns bets and predictions into shareable content.
• Gmonitor: an AI-powered competitive intelligence platform tracking promotions, odds, advertising, rankings, regulation and wider market activity.
• InsightPlay.ai: an AI workforce for player engagement, using autonomous agents across acquisition, retention, reactivation and customer support.
• Safefy: an AI-powered platform that monitors transactions to help identify suspicious activity and prevent losses.
• Whizgen AI (Whizdom AI): a suite of interconnected AI tools helping operators manage player support, deliver personalised game recommendations and identify players at risk of churning.

Taking place from 29 September to 1 October 2026 at Feira Internacional de Lisboa and the MEO Arena, SBC Summit will bring together more than 40,000 industry professionals for three days of conference content, exhibition, and networking.

The Product Innovation Showcase stage will feature as part of SBC Summit’s wider conference programme, available to those with a Conference, Business, or VIP Pass.