/* Built niche funnel landing pages */

.niche-body {
  background: #fff;
  color: #111;
}

.niche-page {
  overflow: hidden;
}

.niche-applied-banner {
  background: #101010;
  color: #fff;
  padding: 16px 24px;
  border-bottom: 1px solid rgba(255, 255, 255, 0.08);
}

.niche-applied-inner {
  max-width: var(--max);
  margin: 0 auto;
  font-size: 0.98rem;
  line-height: 1.45;
}

.niche-applied-inner strong {
  color: #fff;
  margin-right: 8px;
}

.niche-page .red-label {
  display: inline-block;
  font-family: Montserrat, Arial, sans-serif;
  color: var(--accent);
  font-size: 0.76rem;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0.24em;
}

.niche-section-head {
  text-align: center;
  max-width: 720px;
  margin: 0 auto 48px;
}

.niche-section-head h2 {
  font-family: Montserrat, Arial, sans-serif;
  font-size: clamp(2rem, 4vw, 3.1rem);
  line-height: 1.05;
  letter-spacing: -0.04em;
  text-transform: uppercase;
  margin: 14px 0 0;
}

.niche-num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-width: 2.4rem;
  font-family: Montserrat, Arial, sans-serif;
  font-weight: 900;
  font-size: 0.85rem;
  letter-spacing: 0.08em;
  color: var(--accent);
}

/* Hero */
.niche-hero {
  position: relative;
  min-height: 640px;
  background: #050505;
  color: #fff;
  overflow: hidden;
}

.niche-hero-bg {
  position: absolute;
  inset: 0;
  background: #050505;
}

.niche-hero-bg::before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: 2;
  background:
    linear-gradient(90deg, rgba(0, 0, 0, 0.98) 0%, rgba(0, 0, 0, 0.9) 38%, rgba(0, 0, 0, 0.42) 68%, rgba(0, 0, 0, 0.2) 100%),
    radial-gradient(circle at 18% 40%, rgba(230, 9, 16, 0.16), transparent 34%);
}

.niche-hero-bg img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center right;
  display: block;
  opacity: 0.95;
}

.niche-hero-inner {
  max-width: var(--max);
  min-height: 640px;
  margin: 0 auto;
  padding: 0 24px;
  position: relative;
  z-index: 3;
  display: flex;
  align-items: center;
}

.niche-hero-copy {
  max-width: 680px;
  padding: 72px 0;
}

.niche-hero h1 {
  font-family: Montserrat, Arial, sans-serif;
  font-size: clamp(2.8rem, 6vw, 5.6rem);
  line-height: 0.92;
  margin: 18px 0 24px;
  color: #fff;
  text-transform: uppercase;
  letter-spacing: -0.06em;
}

.niche-hero p {
  color: #e8e8e8;
  font-size: 1.08rem;
  line-height: 1.55;
  max-width: 560px;
  margin: 0;
}

.niche-hero-btn {
  margin-top: 32px;
  display: inline-flex;
  gap: 18px;
}

/* Clarity */
.niche-clarity {
  background: #fff;
  padding: 72px 24px;
}

.niche-clarity-inner {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  align-items: start;
}

.niche-label-row {
  display: flex;
  align-items: center;
  gap: 14px;
  margin-bottom: 16px;
}

.niche-line {
  width: 36px;
  height: 2px;
  background: var(--accent);
}

.niche-clarity-head h2 {
  font-family: Montserrat, Arial, sans-serif;
  font-size: clamp(1.9rem, 3.4vw, 2.8rem);
  line-height: 1.1;
  letter-spacing: -0.04em;
  text-transform: uppercase;
  margin: 0;
}

.niche-clarity-copy p {
  color: #333;
  font-size: 1.05rem;
  line-height: 1.65;
  margin: 0 0 18px;
}

.niche-clarity-copy p:last-child {
  margin-bottom: 0;
}

/* How it works */
.niche-how {
  background: #0a0a0a;
  color: #fff;
  padding: 80px 24px;
}

.niche-how .niche-section-head h2 {
  color: #fff;
}

.niche-how-inner {
  max-width: var(--max);
  margin: 0 auto;
}

.niche-how-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
}

.niche-how-step {
  padding: 28px 22px;
  border: 1px solid rgba(255, 255, 255, 0.1);
  background: rgba(255, 255, 255, 0.03);
}

.niche-how-step h3 {
  font-family: Montserrat, Arial, sans-serif;
  font-size: 1.05rem;
  text-transform: uppercase;
  letter-spacing: 0.02em;
  margin: 14px 0 12px;
}

.niche-how-step p {
  color: #cfcfcf;
  font-size: 0.98rem;
  line-height: 1.55;
  margin: 0;
}

/* Fit / Included */
.niche-fit,
.niche-included {
  padding: 80px 24px;
}

.niche-fit {
  background: #f5f5f5;
}

.niche-included {
  background: #fff;
}

.niche-fit-inner,
.niche-included-inner {
  max-width: var(--max);
  margin: 0 auto;
}

.niche-fit-grid,
.niche-included-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 32px;
}

.niche-fit-col,
.niche-included-col {
  background: #fff;
  border: 1px solid var(--border);
  padding: 32px 28px;
}

.niche-included-col {
  background: #fafafa;
}

.niche-fit-col h3,
.niche-included-col h3 {
  font-family: Montserrat, Arial, sans-serif;
  font-size: 1.05rem;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  margin: 0 0 20px;
}

.niche-list {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 14px;
}

.niche-list li {
  display: grid;
  grid-template-columns: 1.4rem 1fr;
  gap: 10px;
  align-items: start;
  font-size: 1rem;
  line-height: 1.45;
  color: #222;
}

.niche-list-yes li span {
  color: var(--accent);
  font-weight: 900;
}

.niche-list-no li span {
  color: #888;
  font-weight: 900;
}

.niche-domain-note {
  margin: 32px 0 0;
  padding: 22px 24px;
  background: #0a0a0a;
  color: #e8e8e8;
  font-size: 1rem;
  line-height: 1.55;
}

.niche-domain-note strong {
  color: #fff;
}

/* Timeline */
.niche-timeline {
  background: #f5f5f5;
  padding: 80px 24px;
}

.niche-timeline-inner {
  max-width: var(--max);
  margin: 0 auto;
}

.niche-timeline-track {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 18px;
}

.niche-timeline-step {
  background: #fff;
  border: 1px solid var(--border);
  padding: 24px 18px;
}

.niche-timeline-step h3 {
  font-family: Montserrat, Arial, sans-serif;
  font-size: 0.95rem;
  text-transform: uppercase;
  letter-spacing: 0.04em;
  margin: 12px 0 10px;
}

.niche-timeline-step p {
  margin: 0;
  color: #444;
  font-size: 0.92rem;
  line-height: 1.5;
}

/* Care plan */
.niche-care {
  background: #050505;
  color: #fff;
  padding: 80px 24px;
}

.niche-care-inner {
  max-width: 820px;
  margin: 0 auto;
  text-align: center;
}

.niche-care-head h2 {
  font-family: Montserrat, Arial, sans-serif;
  font-size: clamp(2.8rem, 6vw, 4.5rem);
  letter-spacing: -0.05em;
  margin: 12px 0 8px;
  color: #fff;
}

.niche-care-term {
  font-family: Montserrat, Arial, sans-serif;
  font-size: 0.85rem;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  color: var(--accent);
  margin: 0 0 18px;
}

.niche-care-lede {
  color: #cfcfcf;
  font-size: 1.05rem;
  line-height: 1.55;
  max-width: 560px;
  margin: 0 auto 36px;
}

.niche-care-list {
  text-align: left;
  max-width: 420px;
  margin: 0 auto;
}

.niche-care-list li {
  color: #e8e8e8;
}

/* Upgrade / next-level build */
.niche-upgrade {
  background: #f5f5f5;
  padding: 80px 24px;
}

.niche-upgrade-inner {
  max-width: 820px;
  margin: 0 auto;
}

.niche-upgrade-copy h2 {
  font-family: Montserrat, Arial, sans-serif;
  font-size: clamp(1.9rem, 3.5vw, 2.8rem);
  line-height: 1.1;
  letter-spacing: -0.04em;
  text-transform: uppercase;
  margin: 14px 0 18px;
}

.niche-upgrade-copy > p {
  color: #333;
  font-size: 1.05rem;
  line-height: 1.6;
  margin: 0 0 24px;
  max-width: 640px;
}

.niche-upgrade-list {
  margin: 0 0 28px;
  max-width: 480px;
}

.niche-upgrade-btn {
  display: inline-flex;
  gap: 18px;
}

.niche-upgrade-note {
  margin: 22px 0 0;
  color: #777;
  font-size: 0.92rem;
  line-height: 1.45;
  max-width: 560px;
}

/* FAQ */
.niche-faq {
  background: #fff;
  padding: 80px 24px;
}

.niche-faq-inner {
  max-width: 820px;
  margin: 0 auto;
}

.niche-faq-list {
  display: grid;
  gap: 12px;
}

.niche-faq-item {
  border: 1px solid var(--border);
  background: #fafafa;
  padding: 0;
}

.niche-faq-item summary {
  cursor: pointer;
  list-style: none;
  padding: 20px 24px;
  font-family: Montserrat, Arial, sans-serif;
  font-weight: 800;
  font-size: 0.95rem;
  text-transform: uppercase;
  letter-spacing: 0.03em;
}

.niche-faq-item summary::-webkit-details-marker {
  display: none;
}

.niche-faq-item summary::after {
  content: "+";
  float: right;
  color: var(--accent);
  font-weight: 900;
}

.niche-faq-item[open] summary::after {
  content: "–";
}

.niche-faq-item p {
  margin: 0;
  padding: 0 24px 22px;
  color: #333;
  line-height: 1.6;
}

/* Close CTA */
.niche-close {
  background: #0a0a0a;
  color: #fff;
  padding: 90px 24px;
  text-align: center;
}

.niche-close-inner {
  max-width: 720px;
  margin: 0 auto;
}

.niche-close h2 {
  font-family: Montserrat, Arial, sans-serif;
  font-size: clamp(2.2rem, 4.5vw, 3.4rem);
  text-transform: uppercase;
  letter-spacing: -0.04em;
  margin: 14px 0 18px;
  color: #fff;
}

.niche-close-lede {
  color: #cfcfcf;
  font-size: 1.08rem;
  line-height: 1.55;
  margin: 0 0 32px;
}

.niche-close-btn {
  display: inline-flex;
  gap: 18px;
}

.niche-close-fit {
  margin: 28px 0 0;
  color: #999;
  font-size: 0.92rem;
}

/* Funnel header tweak */
.niche-body .site-header-simple .logo {
  width: 180px;
}

@media (max-width: 980px) {
  .niche-clarity-inner,
  .niche-fit-grid,
  .niche-included-grid {
    grid-template-columns: 1fr;
  }

  .niche-how-grid {
    grid-template-columns: 1fr 1fr;
  }

  .niche-timeline-track {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width: 640px) {
  .niche-hero,
  .niche-hero-inner {
    min-height: auto;
  }

  .niche-hero-copy {
    padding: 56px 0 64px;
  }

  .niche-how-grid,
  .niche-timeline-track {
    grid-template-columns: 1fr;
  }

  .niche-clarity,
  .niche-how,
  .niche-fit,
  .niche-included,
  .niche-timeline,
  .niche-care,
  .niche-upgrade,
  .niche-faq,
  .niche-close {
    padding-top: 56px;
    padding-bottom: 56px;
  }
}